51. Smarter, Not Lazier: How to Use AI Copywriting to Write Better Web Copy

Let’s get one thing out of the way right now: using AI as a copywriter isn’t the problem. The problem is how most people use it. If you’ve ever opened ChatGPT and typed “Write my website,” you already know how that goes. The result? Bland, robotic, personality-free mush. AI copywriting only works wh…